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Product Testing Method


How

VYPR Works.

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Product Testing Method


How

VYPR Works.

Real-Time.

Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.

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Real Time


Real Time


Responsive.

Whether you’re looking to test a raft of new innovations quickly, sound out consumers on a new brand launch or find out whether a new ingredient will increase sales and value perceptions, our methodology adapts to your needs.

Our training programmes enable every individual to self-serve on the platform, supported by a dedicated service team with extensive FMCG expertise, on hand to ensure that you get the best value from your VYPR licence.

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Responsive


Responsive


Results.

VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why 100s of product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day, throughout some of the UK’s leading retailers and manufacturers. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.

 

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Consumer Panel For Free


Consumer Panel For Free


Road-test VYPR's technology & consumer panel. 

75% of new products fail in their first year.

We’re on a mission to change all of that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

If you'd like to join our consumer panel, please visit www.vypr.it.

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