MANCHESTER-BASED VYPR RAISES £0.6M IN LATEST FUNDING ROUND

MANCHESTER-BASED VYPR RAISES £0.6M IN LATEST FUNDING ROUND

This week, VYPR users completed their 10,000th Steer on the platform, which has got us both a little nostalgic and thinking about the future. In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

VYPR Verdict on BBC Ice Cream Innovation Report

VYPR Verdict on BBC Ice Cream Innovation Report

This week, VYPR users completed their 10,000th Steer on the platform, which has got us both a little nostalgic and thinking about the future. In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better

Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better

This week, VYPR users completed their 10,000th Steer on the platform, which has got us both a little nostalgic and thinking about the future. In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

According to this year’s BDO Food and Drink Survey, 92% of manufacturers stated that NPD will be the most important factor determining revenue growth, with 66% of respondents looking to technology and automation to improve efficiency. There are two key challenges that need to be considered in this context: 1) finding the right tech to streamline your NPD/EPD process and 2) taking the right steps to better assure certainty of NPD performance. Here’s how we can help.

NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.

NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.

The pressure on FMCG retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in; all inevitably leading to one thing: downwards pressure on budgets. The need to commercially prove ROI has just stepped up another gear, as marketing, research and innovation budgets are often a) the first and easiest to be cut or challenged because b) they are the hardest areas where ROI can be proven. Here are 5 steps you can take now to protect your position, save money and prove ROI.