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Consumer Panel For Free


Road Test VYPR's Technology & Consumer Panel for FREE.

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Consumer Panel For Free


Road Test VYPR's Technology & Consumer Panel for FREE.

Road-test VYPR's technology & consumer panel for FREE. 

75% of new products fail in their first year.

We’re on a mission to change all of that.

That’s why we’re offering the latest release of VYPR (3.0) to you for FREE.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

As part of the launch of our latest release, we’d love you to road test VYPR, give us your feedback and enjoy the benefits of better product intelligence for a month. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations, without any obligation whatsoever.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

Get FREE access to VYPR for a month as a thank you for engaging with us and checking out the product. You can activate this anytime in the next 3 months. If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR for FREE.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

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Fast Product Testing & Market Research


 

Fast Product Testing & Market Research


 

 

Introducing VYPR.

The UK's leading product intelligence & performance platform. 

VYPR is product intelligence software that sits on the desktops of product developers, marketers and retailers throughout the UK. Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver fast, reliable and consumer-led intelligence to improve purchase intent and accelerate product performance.

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Connect The Dots


 

 

 

Connect The Dots


 

 

 

 

Connecting the dots to purchase intent. 

From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. VYPR’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to purchase intent with 1000s of consumers via smartphone, both online and in store.

Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial up/down features to maximise impact on shelf, in store and online.

The VYPR Score is fast becoming the industry standard benchmark for product innovators and iterators throughout the UK.

We’d love you to be a part of it.

Click here to discover how VYPR works.