Better Products Faster.
Better Products Faster.
We enable fast-moving consumer goods (FMCG) businesses to turn product innovation into a science, ensuring successful outcomes of the product development process every time.
According to Newton Europe, a staggering £3bn is wasted on failing, antiquated product development processes. From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is truly driving purchase behaviour in store. Every week, we test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance.
VYPR CEO Ben Davies explains how VYPR is enabling the FMCG sector to improve their NPD success rates through data and science, culminating in winning the Tech North Northern Stars Grand Final, having been identified as one of the region’s brightest tech start-up businesses in the North.
VYPR's technology sits on the desktops of product developers, marketers, manufacturers and retailers throughout the UK. It has fast become an invaluable tool for both branded and private label businesses, enabling them to innovate - incrementally throughout their development processes - with increasing confidence that each product and range will work harder on shelf. Find out below why April Preston, Executive Head of Food Innovation at Harrods, chooses VYPR to accelerate product intelligence and performance.
VYPR’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to product performance with 1000s of consumers via smartphone, both online and in store.
We've never had access to so much data. However, the unconscious decision making processes of consumers (i.e. what product variables are driving them at the moment they pick up a product and decide to buy it or not) remains untapped. Our technology is fuelled by sophisticated data and behavioural science that unlocks our understanding of these drivers for the first time.
Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial up/down features to maximise impact on shelf, in store and online.
The VYPR Score is fast becoming the industry standard benchmark for product innovators and iterators throughout the UK.
We’d love you to be a part of it.
75% of new products fail in their first year.
We’re on a mission to change all of that.
We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.
Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of EPD and NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.
If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.
To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.
We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.
If you'd like to join our consumer panel, please visit www.vypr.it.