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Bio


The Science Behind Product Innovation.

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Bio


The Science Behind Product Innovation.

VYPR is the innovation engine room for product developers everywhere.

 Our platform is pretty simple and intuitive to use, but there’s a lot under the bonnet to give you confidence in our technology and your ability to act on the results in real time.

We’ve applied the latest research in the fields of Neuroscience, Psychology and Behavioural Economics to create a tool that leads the market in understanding how and why people make decisions in the context of their shopping missions, which means that we ask the right questions to obtain the most statistically robust insights.

Behavioural product validation explained.

In his book Thinking, Fast and Slow, Nobel prize-winning psychologist Daniel Kahneman explains that our brains make decisions in two ways:

System 1: fast, instinctive and emotional decisions.

System 2: slower, more deliberate and logical decisions.

In the supermarket, we’re typically using System 1, which means it takes us just 3 seconds to buy a product and even less to make a decision on what to buy. It’s also a largely unconscious decision, as Paul Dolan, VYPR’s Independent Scientific Advisor and Professor of Behavioural Science at London School of Economics explains:

Unlike traditional focus groups, VYPR gets to the heart of how your product will truly perform when consumers are making these decisions. Firstly, we test fast, automatic System 1 responses by asking quick and impulsive questions of the consumers using our app.

Secondly, we use GPS and WIFI technology to enable consumers to answer questions at the same time as they are making real-world purchasing decisions, actually in the context of their shopping mission (rather than a fusty box room in a research laboratory).

Together, this methodology makes our insights more statistically and scientifically robust.

Unlimited opportunities to test.

 VYPR can help you to establish accurate consumer insights and preferences across the whole spectrum of NPD and innovation, from product concepts, packaging formats and product descriptions to flavour variants, varying brand executions and price perceptions. As our panel is representative of the UK population, you can also create tailored audience segmentations to suit your needs.

Applying filters.

 You can filter your results, according to shopping habits (where people shop), demographics (age, sex and household make-up), attitudes (to health, price, value etc.), current purchasers/non purchases of the category and frequency of purchase.

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Road-test VYPR


Road-test VYPR


Road-test VYPR's technology & consumer panel. 

75% of new products fail in their first year.

We’re on a mission to change all of that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

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