VYPR Wins Prestigious Northern Stars Accolade

VYPR Wins Prestigious Northern Stars Accolade

Four months of intense competition came to a head at the Tech North Northern Stars Grand Final last week and we’re delighted to announce that VYPR was 1 of 10 winners, identified as the region’s brightest tech start up businesses in the North.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

According to this year’s BDO Food and Drink Survey, 92% of manufacturers stated that NPD will be the most important factor determining revenue growth, with 66% of respondents looking to technology and automation to improve efficiency. There are two key challenges that need to be considered in this context: 1) finding the right tech to streamline your NPD/EPD process and 2) taking the right steps to better assure certainty of NPD performance. Here’s how we can help.

FMCG Innovation: Avoid The SKU Squeeze.

FMCG Innovation: Avoid The SKU Squeeze.

According to Nielsen, 3 in 4 new SKUs fail to generate £100K sales in their first year of trading. The UK’s top 4 retailers have delisted at least 7500 SKUs in the past year and the number of branded and private label launches is decreasing. According to the latest Newton report, discounters with just 1,350 SKUs are convincing customers that they have more innovative products than at a big four supermarket, which averages closer to 35,000 SKUs. Find out how VYPR can help you to future proof your listings.

NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.

NPD/EPD Innovation: 5 Steps To Save Money, Prove ROI & Defend Your Budget.

The pressure on FMCG retail, caused (in part) by Brexit is undeniable: margins are under pressure and risk aversion is creeping in; all inevitably leading to one thing: downwards pressure on budgets. The need to commercially prove ROI has just stepped up another gear, as marketing, research and innovation budgets are often a) the first and easiest to be cut or challenged because b) they are the hardest areas where ROI can be proven. Here are 5 steps you can take now to protect your position, save money and prove ROI.

Innovation Report: £3bn Wasted On Outdated NPD Processes

Innovation Report: £3bn Wasted On Outdated NPD Processes

VYPR brings you the latest thinking from pioneers in FMCG product innovation. This week, we review the latest research from think tank Newton Europe that finally puts a staggering £3bn opportunity cost on branded and own label product developers from ineffective development processes. According to Newton, the wasted cost is largely determined by an accumulation over time of 1000s of product changes – and failing, antiquated processes – that incrementally add production cost with little value added to either the business or customer.