Innovation Report: £3bn Wasted On Outdated NPD Processes

Innovation Report: £3bn Wasted On Outdated NPD Processes

VYPR brings you the latest thinking from pioneers in FMCG product innovation. This week, we review the latest research from think tank Newton Europe that finally puts a staggering £3bn opportunity cost on branded and own label product developers from ineffective development processes. According to Newton, the wasted cost is largely determined by an accumulation over time of 1000s of product changes – and failing, antiquated processes – that incrementally add production cost with little value added to either the business or customer.

Manchester-Based VYPR Raises £0.6m in Latest Funding Round

Manchester-Based VYPR Raises £0.6m in Latest Funding Round

Following another successful year, VYPR – the UK’s leading product intelligence and performance accelerator – has completed its latest funding round, with £0.6M raised to further accelerate growth and consolidate its leadership position in the FMCG sector.

VYPR Verdict on BBC Ice Cream Innovation Report

VYPR Verdict on BBC Ice Cream Innovation Report

This week, VYPR users completed their 10,000th Steer on the platform, which has got us both a little nostalgic and thinking about the future. In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better

Get Live NPD Feedback When It Launches: In Market Customer Tracking Just Got Better

This week, VYPR users completed their 10,000th Steer on the platform, which has got us both a little nostalgic and thinking about the future. In a recent podcast on the Future of Grocery, McKinsey points to price pressure for the malaise in FMCG innovation and the adoption of technology, automation and constant, iterative testing as its salvation. Launching NPD remains one of the biggest gambles in FMCG. No matter what investment you put in, the gap in understanding between what we think will happen when a new product launches versus what happens when a shopper faces on to the fixture is enormous. VYPR gives you live feedback from consumers on how NPD is performing and – more importantly – why your product may or may not be flying off the shelf.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

NPD & Technology Critical to Revenue Growth: BDO Food & Drink Survey Results.

According to this year’s BDO Food and Drink Survey, 92% of manufacturers stated that NPD will be the most important factor determining revenue growth, with 66% of respondents looking to technology and automation to improve efficiency. There are two key challenges that need to be considered in this context: 1) finding the right tech to streamline your NPD/EPD process and 2) taking the right steps to better assure certainty of NPD performance. Here’s how we can help.