Research and Development (R&D) tax relief (R&D) is a tax break provided by the Government to incentivise UK companies to innovate and develop new products and processes, which can return up to a third of the cost!

Qualifying SMEs can save 46% of their R&D spend off their tax bill or, if they are loss making, can get up to 33% of their R&D spend as cashback. Large qualifying companies can claim cashback of 8.8% after tax.

Although the scheme has been around for years, the uptake is still relatively low, particularly among SMEs. So, if you are trying to innovate or build a better product, there is a good chance that at least some of the work - including your work with VYPR - will meet the criteria of the scheme and save you money.

The scheme is open to all sectors, you don’t have to have paid tax to qualify and you don’t have to be investing huge sums of money in research. Failed projects count and you don’t have to have sold the outcome of your development.

To find out if you qualify, take a look at the Government website for more information.

Road-test VYPR's technology & consumer panel. 

75% of new products fail in their first year.

We’re on a mission to change all of that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

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If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

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