A recent consumer survey – conducted by VYPR and McCann Manchester, 30 days after Britain’s historic decision to leave the European Union – has found that despite predictions of economic uncertainty, currency fluctuations resulting in increased holiday costs and a depressed stock market, 94% of people who voted to leave would still vote the same way.

You can see the full report here: www.mccannmanchester.com

Ben Davies VYPR CEO: “We’ve worked hard to ensure that the VYPR panel is representative of the UK population at large and it’s exciting to see our community put to the test, beyond our heartland of generating consumer insights for product developers and marketers in the FMCG space. Although it’s interesting to see that – applied retrospectively – this could have changed the result, it’s perhaps more interesting now to understand the repercussions of changing behaviours that the report highlights as coming out of the woodwork: deferred purchases, house moves etc.

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