VYPR is delighted to announce a new strategic alliance with Iceland and their preferred supplier partners, announced at Iceland’s recent trade briefing.

Ben Davies VYPR CEO: “As Neil Nugent stated at the conference, our collective priority is to provide objective data that enables their business to make smarter, fact-based decisions and we’re obviously delighted that VYPR has received such a ringing endorsement in that space. We’re really looking forward to working with Iceland and their suppliers on such an exciting initiative, dedicated to delivering the innovation, pace and commitment that the category teams and buyers are so keen to curate within Iceland’s preferred supplier base.

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