VYPR was proud to headline IGD's Shopper Insight Innovation event this week, where Vanessa Henry (Shopper Insight Manager at IGD) shared some of VYPR's leading insight into the needs of the connected shopper, a key conundrum for the Grocery sector.

Our very own Professor Paul Dolan also spoke at the event, sharing more about what behavioural science can teach us about shoppers and why they do what they do.

Feedback was extremely encouraging:

"The talks by Paul Dolan and Emma Cosh were fantastic."

"The variety of speaker content and topics was excellent."

"It was a great mix of shopper marketing, insight and innovation presentations ."

We were also pleased to be sharing the floor with Aimia and Mumsnet.

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