Innovation is the lifeblood of every product developer or marketer. According to the latest GRIT (Greenbook Research Industry Trends) Report, it’s no surprise that "traditional" market research methodologies have had such a battering in recent years: our understanding of what truly drives consumer behaviour has shifted dramatically – rendering many techniques obsolete – and our ability to acquire data, process it and generate insights has transformed. It’s easy to fall behind.
We all know that brands and retailers are looking for "cheaper, faster, better" and looking for innovation borne of technology, science, mobile and digital as panaceas to get there. That means product developers, marketers, researchers and commercial teams have got to get smarter to prove the ROI and predictive performance of their R&D efforts, not least to secure/protect listings, as brands/manufacturers adopt the latest techniques to steal competitive advantage.
Here at VYPR, we are proud to be collaborating with some of the Top50 most innovative brands in the world, as featured in the GRIT report, as well as being cost-effective and accessible to smaller businesses in the UK. They choose VYPR because we deliver against the key values and criteria that are determinants of successful innovation, as identified by the GRIT report:
Agility: Every week, we test 1000s of variables that make up every product with consumers, providing effective tools and techniques that deliver fast, statistically robust and consumer-led intelligence to enhance, accelerate and predict existing/new product performance. Our clients can use our technology to test and iterate EPD and NPD throughout the development process, proving validation to retailers every step of the way.
Mobile, On Demand & Quick Turn Insights: VYPR can turn around consumer insights on purchase intent in under 24 hours, with consumers responding to live questions and surveys as they shop using their geo-location, which provides the context that exit surveys and focus groups simply don’t deliver.
Verification & Representativeness: We work hard to make sure that our consumer panel of over 35K UK consumers is representative of the population and supermarket share, clean of bots and profiled to ensure that there is no gamification on the platform.
Science: We’ve applied the latest research in the fields of Neuroscience, Psychology and Behavioural Economics to create a tool that leads the market in understanding how and why people make decisions in the context of their shopping missions, which means that we ask the right questions to obtain the most statistically robust insights. Our platform has been independently verified by Paul Dolan, Professor of Behavioural Science at London School of Economics, for its ability to generate insights based on System 1 consumer behaviour: the fast, instinctive and emotional decisions that can’t be picked out in stated behaviours by traditional research.
If you’d like to find out more, please contact us here.
Get To Better Products Faster.
Ask anything of our panel of 1000s of consumers, available 24/7 via the VYPR App and website. Sit back and watch the results as they come in. VYPR makes rapid prototyping a reality, enabling suppliers and retailers to quickly validate unlimited hypotheses throughout the NPD process, from early stage product development to prelaunch refinement. Our geo-fencing technology enables consumers to answer questions live, during their shopping missions in store and at fixture.
Over 90% Of Clients Generate ROI & Renew Their VYPR Licence Every Year.
VYPR can save you £000s in product development and failed launch costs, as well as getting your product to market faster. That’s why the UK’s leading product developers, marketers, commercial managers, category managers and buyers choose to deploy VYPR every day. Every SKU can be optimised to the nth degree, ensuring that every product achieves its greatest potential.
Contact us now to road-test VYPR.
To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.
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