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Team


Meet The Team.

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Team


Meet The Team.

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BEN DAVIES

FOUNDER & CHIEF EXECUTIVE OFFICER

Ben has founded a number of successful businesses in the UK grocery and technology industries. He started VYPR in 2013 to democratise access to accurate, insightful shopper data, so that manufacturers and retailers could make far better decisions about innovation. He genuinely believes that VYPR will soon rule the world!


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RICHARD LAW

CHAIRMAN

Richard originally worked in natural resources, having gained a scholarship to study Geology and Engineering at Imperial College, London. He worked internationally for some of the world’s leading natural resources companies such as RTZ before switching careers to work as a corporate financier and deal maker with EY and then becoming a public company Finance Director and Chief Executive of GBG in 2002. Under his leadership, GBG gained first mover advantage and became a global leader in disruptive Identity Intelligence, making online business easier, safer and compliant for household name businesses globally. During his tenure, GBG increased its market capitalisation 100 fold from £5 million to over £500 million and acquired 10 businesses across Europe, the USA and Asia. Richard is a passionate supporter and backer of North West technology businesses and took a stake in and became Chair of VYPR in September 2017. Richard also Chairs Manchester based Zuto and is a founding Angel with the Dow Schofield Watts Angel network and is on the advisory board of Tech Manchester.


DOMINIC TRAVERS

DIRECTOR OF PRODUCT

Dominic is our resident geek; responsible for overall VYPR product development and delivery. He has been creating dynamic digital experiences for over 20 years and is an expert in mobile. He played a major part in bringing Android and its developer platform to the UK and led the team that founded the Android community droidcon events in the UK. With stints working in product management at O2 and Orange, Dominic also worked at Future Platforms, leading the award-winning Glastonbury 2011 multi-platform app project.


MARK FIELDING

CHIEF COMMERCIAL OFFICER

Mark has a wealth of commercial experience and has held Sales/Commercial Director positions in a number of industries and company types, from PLCs to start-ups. He has particularly strong experience within the food industry and in commercialising technologies. As such, Mark is one of our leading FMCG experts and invests a lot of his energy into helping clients to get the most out of their VYPR licence to deliver competitive advantage.


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TONY ROWLANDS

FOOD SERVICE COMMERCIAL MANAGER

Tony has over 30 years’ experience within the Food Service/Hospitality Industry, with a thorough understanding of operational service delivery and food/beverage development.


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LIAM DEVINE

COMMERCIAL MANAGER

Liam has held a number of commercial roles throughout his career within organisations ranging from start-ups to multinationals. In recent years, he has managed and worked with clients such as BBC, Coca Cola and Google; helping them to understand their customers and audiences better. Away from work, Liam enjoys spending time with his young family in the Warwickshire countryside.


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PAUL DOLAN

INDEPENDENT SCIENTIFIC ADVISOR

Paul Dolan is Professor of Behavioural Science at the London School of Economics and Political Science. He is an internationally renowned expert on happiness, behaviour and public policy and has over 100 peer-reviewed publications. He has worked with Nobel Laureate Daniel Kahneman at Princeton University, was seconded to the UK Cabinet Office and regularly advises global corporations on Behavioural Science.


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Laura Moran

Operations Manager

Laura has extensive experience co-ordinating teams in the digital and software development industry. She is passionate about delivering excellent customer service and enabling businesses to grow by optimising their use of digital technologies. She enjoys establishing strong working relationships and working collaboratively to achieve results.

 


NADINE CHUCRI

CUSTOMER SUCCESS MANAGER

Nadine has vast experience in customer care and success management, having worked across a number of industry verticals in the last decade. She has an MBA in Leadership and Sustainability and is soon to start a DBA in Leadership and Project Management.

 

 


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PAUL WELSH

QUALITY ASSURANCE MANAGER

Paul has been testing mobile apps since the day days of J2ME and has worked on at least 100 software projects: some good, some not so good, but all improved owing to his involvement.

He enjoys riding bikes, reading the classics, Scandinavian death metal of the early 90s and pointing out mistakes!


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ALI DRIVER

MOBILE INTERFACE DESIGNER

Ali has a wealth of experience, having previously worked for the BBC, The Telegraph, Hasbro, EE and many start-ups. In his spare time, he cooks pulled pork whenever the opportunity arises and rides his 29er mountain bike on the South Downs. He is a father of two children and lives in the lovely city of Brighton.

 


VALENTIN ARKHIPOV

BACKEND DEVELOPER

Val provides the glue that binds together our mobile, web and data processing. His mantra is simple: keep everyone happy and effective.

 

 


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GRUFF JOHNSTON

IOS DEVELOPER

Gruff has worked in enterprise mobile development since completing his Masters in Computing in 2014. He will talk at great length about brewing beer and has a passing interest in Welsh Rugby..

 

 


Chris Borrowdale

Frontend developer

Chris has worked as a front-end developer with a number of start-ups and established brands, including Eurostar, Expedia and Nokia. He helps to bridge the gap between design and development and has a passion for developing engaging user experiences on the web.

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Road-test VYPR


Road-test VYPR


Road-test VYPR's technology & consumer panel. 

75% of new products fail in their first year.

We’re on a mission to change all of that.

In our experience, people fail to test products effectively with consumers, either because it’s too expensive or they’ve been burned by relying on old-school market research that doesn’t translate into commercial performance at the ultimate moment of truth: in the live context of a frantic shopping mission.

We’d love you to road-test VYPR, give us your feedback and enjoy the benefits of better product intelligence. We’ll connect you to 1000s of consumers and you’ll get unlimited opportunities to test your latest innovations or iterations.

Subscribe to our FREE newsletter below and we’ll curate and send you the latest actionable insights on what’s happening in the world of NPD, as well as the latest trends emerging from one of the UK’s leading consumer panels to fuel your innovation pipeline.

If you love VYPR, we’ll get you an annual licence set up. If you don’t, we’ll leave you be. VYPR works best on low-consideration purchases such as FMCG, fast fashion, small consumer durables.


Contact us now to road-test VYPR.

To learn more about how VYPR can help you, simply dial +44 (0) 161 694 6320 or complete our contact form below.

We’re open Monday to Friday 09h00 – 17h00 and will get back to you as soon as possible.

If you'd like to join our consumer panel, please visit www.vypr.it.

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